1/2/2023 0 Comments Blocked on facebook messenger![]() ![]() They would realize, “If I click that button, I’m opting to receive messages from this brand.” More specifically, such recipients might even understand the logical sequence of what would happen if they click on a “Send Message” ad. Doing so would have increased the likelihood that the ad recipients were more tuned into and aware of Facebook marketing in general. It was too much, too soon for a low-affinity group.īased on the data, I realized that I should moderate the aggressiveness of the Facebook Messenger chat blasting campaign based on the strength of the affinity by which I acquired the contact.įirst, I could have tightened my ad targeting efforts. Instantly, they receive several personal messages via the Click to Messenger Ads. ![]() These people see an engaging ad and click it. Right off the bat, that’s low affinity - top of the funnel users. I set my Facebook ad targeting on people who had an interest in social media marketing. High-affinity users didn’t block me on Messenger when I sent a lot of messages. Low-affinity users blocked me when my Messenger bot sent a lot of messages to them. What’s affinity in this context? Basically, affinity is people knowing and liking your brand - a combination of awareness and interest in the product, service, or identity of your brand.Ī high-affinity group would be subjects in a remarketing campaign, people who are already on my email list, etc.Ī low-affinity group, by contrast, are those who are just hearing about my company, seeing my ads or encountering my brand or the first time. My data showed me that Messenger block rates varied based on the level of affinity that users had with my brand. How Brand Affinity Impacts Facebook Messenger Marketing Frequency The second reason for my skyrocketing block rates is what I call weak affinity - and this is where it gets interesting. This would have helped to mitigate a significant amount of the blocks. How could I fix this? If targeting an international audience, I should have delivered ads in the person’s own language. The first problem, then, was a mismatch between my ad targeting and the Messenger sequence that followed. ![]() That’s probably over the top, especially for international contacts with a medium to limited ability in English. Over the next day, you would receive a sequence of three messages (all of which included unsubscribe information) Here is what would happen if you had clicked “send message” on this ad.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |